The best way to drive people and search engines (meaning more people) to your website is to get relevant inbound links. If you have a fancy new hack on your site, this can be easy as everyone will be linking to it.
However, for a simple and solid website, the process can be much more difficult and time-consuming. How do you get people to link to you?
The best way is to empty your wallet!Okay, just kidding, but first let's learn how easy it is.
For example, there is a paid blogging service that will cost you at least $5 per blog post (ie per link) and maybe $25 or more. This will eat up your budget, and fast. These paid blog links come with no guarantees whatsoever. You may receive many visitors and possibly none.
pay per click is another great option to spend all your money. This is sure to bring you visitors and you know how much each one costs. That's all. There is no long-term benefit. Ads will only appear as long as you pay for them.If your money isn't on the table, you don't exist!
You can buy links anywhere and that too can cost you a pretty penny, you may or may not get good results, but once you stop paying for the results (good or bad) you stop. You don't earn anything for the future.
Blogging
Now is a great way to get visitors and build a long-term ROI. Blog posts tend to last a long time.The trick here is to get people blogging about your site without spending much of your hard-earned cash.
A great idea is to become a guest blogger. This is where you write blog posts for other people's blogs. Read: Your Links on Someone Else's Site for Free!
This puts you in the driver's seat for several reasons.First, you are in control of exactly what is said. Second, if you do a good job, you might get the opportunity to make regular blog posts. This will build a blogging audience for your writing and lead to more and better quality traffic to your website.
The key to being a great guest blogger is writing short posts (3-6 paragraphs) that are interesting, informative, humorous, and relevant to the topic of the blog (and your website). Of course they must have a link to your website.Don't overdo the links. Don't make it sound like an advertisement or something you simply cut and pasted from your website.
A few minutes to craft a few well thought out paragraphs could do wonders for your web traffic. Be on the lookout for guest blogging opportunities and never use the same post for more than one blog. One post could bring traffic for a lifetime.
This can be the most effective way to build quality web traffic and improve the SEO of your website(s).